Beerio Championship Series
Brand
System
History
The Beerio Championship Series (BCS) was born in the winter of 2023 when me and my 3 roommates decided to host a tournament for our friends to see who was the best at Beerio Kart, a drinking game where each racer has to finish a whole 12oz beer before the end of a mario kart race. The first one became such a hit that we decided to make it a whole organized event. We make videos, take photos, keep a leaderboard, we’re working on a website, and we have started the process of creating merchandise.
The Brand
When coming up with the branding, we wanted to combine the two main aspects of Beerio Kart, beer + mario kart. The colors we chose are reminiscent of the colorful, bright aesthetic of mario kart that entices and invites people to join. The two main colors of the logo, the yellow and blue, represent beer and mario kart respectively. The logo itself is a combination of a beer can and the joycons of the Nintendo Switch, the platform of choice for BCS. New Astro became our font of choice because of its similar style and feel to the Mario Kart logo but also giving itself its own identity. As BCS continues to grow, we always want it to feel inviting to everyone (21+) that feels inclined to join in on the fun and we want our brand to reflect that.