AMD Rebrand
Brand
System
History
Branding systems was a class I took my final year of college. The main project of the course had us picking out a brand and giving it a redesign. I chose AMD because of its relevance to my life as someone who loves to build computers. I didn’t necessarily choose them because I dislike the existing branding but because I did like its branding and I wanted to see if I could successfully re-imagine it.
The Brand
When coming up with the branding, we wanted to combine the two main aspects of Beerio Kart, beer + mario kart. The colors we chose are reminiscent of the colorful, bright aesthetic of mario kart that entices and invites people to join. The two main colors of the logo, the yellow and blue, represent beer and mario kart respectively. The logo itself is a combination of a beer can and the joycons of the Nintendo Switch, the platform of choice for BCS. New Astro became our font of choice because of its similar style and feel to the Mario Kart logo but also giving itself its own identity. As BCS continues to grow, we always want it to feel inviting to everyone (21+) that feels inclined to join in on the fun and we want our brand to reflect that.